Basics
Use m.me links to lead customers directly to your Eats menu, and let your customers know you’re accepting takeout orders through Messenger
m.me links:
every Messenger page can be accessed by an m.me/{yourname} URL. Your @m.me URL can be found on your Facebook business page underneath your profile photo. In the case to the right, the m.me link is m.me/PUREthaisend message:
your customers can also access your menu by clicking the [send message] button on your Facebook page.pin a post:
create a new post on your Facebook business page letting your customers know they can order from your Messenger menu. To pin it to the top of your page so it’s the first thing they read click the (•••) button and select “Pin to Top of Page”.updating your website:
if your restaurant has a website, you can update it with a notification letting your customers know that you’re now accepting orders through Facebook messenger. Be sure to include banners or buttons that link to your m.me URL.KISS:
keep it simple by posting a sign on your door leading customers to your m.me URL, or get fancy with a QR code (covered later).Basics
Use m.me links to lead customers directly to your Eats menu, and let your customers know you’re accepting takeout orders through Messenger
m.me links:
every Messenger page can be accessed by an m.me/{yourname} URL. Your @m.me URL can be found on your Facebook business page underneath your profile photo. In the case to the right, the m.me link is m.me/PUREthaisend message:
your customers can also access your menu by clicking the [send message] button on your Facebook page.pin a post:
create a new post on your Facebook business page letting your customers know they can order from your Messenger menu. To pin it to the top of your page so it’s the first thing they read click the (•••) button and select “Pin to Top of Page”.updating your website:
if your restaurant has a website, you can update it with a notification letting your customers know that you’re now accepting orders through Facebook messenger. Be sure to include banners or buttons that link to your m.me URL.KISS:
keep it simple by posting a sign on your door leading customers to your m.me URL, or get fancy with a QR code (covered later).Promotional pack-ins
A simple Thank You goes a long way!
pack-ins:
Consider printing out pack-in brochures or notes, or even handwriting a message for special customers.coupon codes:
Including coupon codes in your brochures or notes will help drive repeat business.shareability:
In your note, feel free to mention that coupon codes can be shared with friends! You’d be surprised how many people upload Thank You notes on social media. Sometimes the simplest and most thoughtful techniques work best!
Like other social media platforms, your goal with Instagram is to create engaging content that leads people to your m.me URL.
Inspirational, funny, or practical content typically generates the most engagement. Unlike Facebook and Twitter, there are relatively few options to add links in Instagram. Here are the most common.
profile URL:
add your m.me URL to your profile to help drive business.direct messaging:
reach out to your biggest fans by DM with a kind note advertising your new service, and be sure to include a link to your m.me URL. Your regulars will get you through tough times, so go ahead an treat them like a friend!advanced options:
power users with verified accounts and a large following (10,000+ followers) or restaurants that frequently use IGTV have more options available, such as linked stories. Social Media Examiner has an excellent write up on how to unlock advanced options. https://www.socialmediaexaminer.com/8-ways-to-share-links-instagram/crossposting to Facebook:
if you upload a photo on Instagram that you’d like to automatically crosspost to your Facebook page, click the link below to learn how to easily set up crossposting. https://help.instagram.com/1094643983940381paid advertising:
Hubspot, a highly respected digital marketing platform, has an excellent write up on how to succeed on Instagram, from setting up a professional account, creating engaging posts, and starting a paid advertising program. https://www.hubspot.com/instagram-marketing
Many of your Facebook posts will show up in your fan’s Facebook feeds. The goal is to make it clear that they can order directly from you via your m.me URL.
• a “behind the scenes” smartphone video showing your restaurant, food and employees is completely suitable..
• shoot the video in portrait mode, focussing on close-ups of food and people, to tell your story and maximise impact.
• like videos, tell your restaurant’s story, focussing on food and people.
• shoot square images that can be easily and automatically cross-posted to your Instagram page and/or Twitter account.
content focus:
Inspirational, funny, or practical content generates the most engagement. Selling your story, how you and your restaurant came to be, can be a compelling way to engage your customers.video posts:
video post are the most engaging type of post by a wide margin.• a “behind the scenes” smartphone video showing your restaurant, food and employees is completely suitable..
• shoot the video in portrait mode, focussing on close-ups of food and people, to tell your story and maximise impact.
image posts:
the second most engaging content type involves posting image(s) and text.• like videos, tell your restaurant’s story, focussing on food and people.
• shoot square images that can be easily and automatically cross-posted to your Instagram page and/or Twitter account.
text-only posts:
are the least engaging, but are useful in maintaining a regular content posting schedule.encourage interaction:
when your customers comment on your posts, or click a reaction button (like, love, haha, wow, etc.) it builds viral momentum. The more engaging your post is, the more viral it becomes, the more people it reaches.Focus on creating content that gives your customers a chance to interact. For example, if you’re testing a new menu item, you might ask your fans “what would you pay to taste the Spiciest Curry in town!?” - with each reply you’re potentially reaching a new customer base while giving you a chance to interact with fans directly.
general tips:
• post content regularly• reply to fan & customer comments
• share your best posts on your personal Facebook page
paid advertising:
Hubspot has an excellent guide on facebook advertising. https://www.hubspot.com/facebook-marketingContent Example:
Pai Toronto, a popular Thai restaurant, posted inspirational, genuine, shareable content that showcased what they’re doing to help frontline healthcare workers. By focussing on the people and food involved, and featuring a happy healthcare worker, Pai Toronto was able to create very human, very memorable content.
Twitter is designed for quick engagement, and as such is often the easiest place to quickly build your follower count.
Like Facebook and Instagram, the key to building a great Twitter account is engaging content (inspirational, funny, or practical).
• reply to fan & customer comments
• use unique hashtags (3 maximum per post!)
• retweet relevant content to help build an extended community
• be sure to add your m.me URL in your bio
general tips:
• post shareable content regularly, and add your m.me URL to your best content• reply to fan & customer comments
• use unique hashtags (3 maximum per post!)
• retweet relevant content to help build an extended community
• be sure to add your m.me URL in your bio
crossposting to Facebook:
click the link below to learn how to crosspost your tweets directly to Facebook. https://help.twitter.com/en/managing-your-account/link-twitter-to-facebookpaid advertising:
Hubspot has an excellent guide on twitter advertising. https://blog.hubspot.com/blog/tabid/6307/bid/25084/the-ultimate-cheat-sheet-for-expert-twitter-marketing.aspxGoogle my Business
While your regulars won’t find you through Google, having a professional online presence starts with setting up your Google my Business page.
You can set up your Google my Business page here:
https://www.google.com/intl/en_us/business/
• include photos. Businesses with photos have a much higher engagement rate.
• make it clear that you’re accepting takeaway and other relevant services, such as no-contact delivery
• link your m.me URL to accept direct orders
general tips:
• be thorough• include photos. Businesses with photos have a much higher engagement rate.
• make it clear that you’re accepting takeaway and other relevant services, such as no-contact delivery
• link your m.me URL to accept direct orders
Content Example:
Noodies Thai Kitchen, aside from having a great name, has built an excellent Google presence by including numerous photographs, being thorough, and encouraging customer reviews.QR codes
What is a QR code?
A QR code is essentially a 2D barcode that can be scanned with most smartphone cameras. To scan a QR code your customers simply open their photo app and aim it at the code. Once scanned, the code will launch a website, or in this case your m.me URL.QR codes are typically used to connect offline customers with an online experience.
We’ve automatically generated your m.me URL QR code*. To find your code, open up the admin console and click on the settings tab. Your QR code can be accessed via the [QR code] button in the top right.
*you must be connected to a Facebook business page to access your QR code.